Dealership sees Flexdrive subscription technology as another tool to drive anxiety out of car buying process, improve the consumer experience
ATLANTA, November 1, 2018 – Sacramento, Calif.-based Outlet4cars chose Flexdrive’s subscription technology platform and consumer-facing marketplace to further enhance the dealership’s offerings that tout a consumer-first mentality.
Dealerships, like Outlet4cars, are looking to car subscriptions as a way to engage new customer segments and meet changing consumer demands, while also strengthening their business models and revenue sources.
Flexdrive provides dealerships across the country, and internationally, with a comprehensive technology and services platform that enables vehicle subscription programs. The U.S.-based consumer-facing Flexdrive marketplace, on the other hand, connects dealers with consumers in their market, much like Airbnb does between property owners and prospective renters.
“Consumers often have an anxious feeling when coming to a dealership. It’s kind of like going to a casino and knowing you need to guard your wallet,” said Casey Baddley, Outlet4cars general manager. “We’ve placed a constant focus on building a business that’s counter to that. Car subscriptions give us another option that puts the consumer experience first.”
Outlet4cars launched as a family-owned, independent, used car dealership more than 30 years ago. The dealership’s mission centers on a low pressure, one price approach for consumers.
“Flexdrive is clearly the right partner for us. Flexdrive has a dealer-centric strategy that enables us to manage, run and own the subscriber—that was a deciding factor,” continued Baddley. “But even more important, in every conversation, Flexdrive checked all the boxes we had, and added new ones in terms of subscription, technology and approach…ones that we didn’t know to even think about.”
Flexdrive’s vertically-integrated dealer platform provides Outlet4cars with the needed capabilities to deliver an excellent consumer experience nationwide at scale:
- Inventory management, including vehicle recommendations plus pricing
- Analytics to track and assess depreciation based on real-time vehicle valuations
- Subscriber engagement and communications
- Nationwide fleet management
- Usage-based insurance
“Subscription is a rapidly emerging model for the automotive retail market. But what is ultimately going to define success is for dealerships to take vehicle subscriptions on as a strategic part of their businesses. Subscription can solve for what the consumer needs as well as what the business needs,” said Stephane Ferri, Flexdrive’s head of strategic development. “Outlet4cars’ very core is built to help define this market opportunity and we’re proud at Flexdrive to be their partner of choice to move subscription forward.”
Flexdrive launched in 2014 with a mission of creating an alternative to traditional car buying and leasing. The company’s technology platform and services enable fleet owners and car dealerships to offer inventory for subscription to consumers in their market, as well as internationally. Data provided through the platform gives car subscription operators the insights needed to run and maintain a financially profitable and successful subscription program. Flexdrive also offers a consumer marketplace to dealers where consumers can subscribe to a car directly from their mobile phone, taking the friction out of the car
buying process. The company is a joint venture between market-leader Cox Automotive and ARI, a global fleet management company. Visit www.flexdrive.com to learn more or download the app.
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